While many people may not even consider themselves to have a disability, easier access is important to them.
The existence of accessible parking spots, ramps in public buildings etc. are all part of our growing awareness to cater for and include all – not just the able bodied. Not only is it good corporate citizenship but it is good for business as well.
And they represent a very profitable market. Some estimate that catering to this segment can add an extra 35% to your bottom line.
You see, people with disabilities spend 1.5 times more than others, stay an average of 8 nights, are often in groups of four or more and tend to travel during the quieter times. If you can’t cater to the one in that group – you don’t just lose one, you lose the group.
When they plan their holidays, they look for places where they can stay, eat and play that will suit their needs. Once they find those places they return time and time again, and perhaps even more importantly, they tell their friends about them. They become your ambassadors.
So it’s no wonder more and more businesses are starting to cater to this large and growing market.