What do you do when you’re researching your next holiday or even just looking for somewhere to eat?
If you’re like most Australians, you probably look online. With an estimated 88% of the population being active internet users the information you provide on your website is crucial for attracting new business.
So if you are looking to attract the accessible tourism market, you should be promoting your accessibility on your website. The first step is to create an Accessibility Guide.
What’s an Accessibility Guide?
An Accessibility Guide is a valuable tool that businesses can use to let potential visitors know about the accessibility of their venue, property or service. It helps people to make more informed decisions about where they will stay, eat and play. This information is important to many, including older people, people with mobility issues, hearing or vision loss, families with young children and more.
It should be seen and used as a marketing tool, designed to broaden the appeal of your business to a large and growing demographic. It should be easy to find on your website and available for download or email in a variety of formats including Word and PDF.
Key things to remember.
- Your venue may not be perfect for wheelchair access, but there are many others it will be perfect for. Wheelchair users make up just 8% of the market.
- Always be truthful about your accessibility. A small step at an entrance might not seem like much to you, but it can be a major barrier for some.
- Be accurate with your measurements. An accessible room is not much use if the person can’t get through the doorway!
- A picture paints a thousand words – use them throughout your statement. Pictures of bathrooms and toilets are especially important.